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How to Markup your Videos Using Schema.org
It shouldn’t come as any surprise that for some time now, videos have been a great way to attract and hold visitors to a site. But to attract visitors, you need to have visibility, and rich snippets...
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How to Evaluate a site’s Condition and Effectiveness
There’s been a lot talk lately about how to check your site to make sure there aren’t any problems that could cause a penalty or loss in rankings. When I check out a website, it’s often after something...
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How to Make your Site Appear in Local AND Organic SERPs
Apparently, there’s still a fair amount of confusion surrounding the difference between local search and organic, as originally, there was some undefined overlap. There have been tons of posts...
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How to Determine if a Link is Potentially Toxic
With Google’s Penguin algorithm slapping sites right and left, it’s a good idea to know how to detect incoming links that could harm your standings in the search engine giant’s eyes. And your life will...
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How NOT to Build Links
I’m not going to tell you how to go about building links – this is more about your link profile. Specifically, it’s about some things to watch out for, so you don’t find yourself with a link profile...
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Which Semantic Markup Will You Choose?
Perhaps the first question should be, why bother to use semantic markup at all? What’s to be gained? There are three major benefits to using semantic markup: Provide a great deal of information to the...
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How to Expand your Reach to Stay Ahead of your Competition
Any online business that doesn’t monitor its competition is at risk of being left behind in the search rankings. It’s much easier to stay in the lead than it is to catch up to the leader, so your...
View ArticleHow to Build a robots.txt File
First, let’s define what a robots.txt file is and why you might want to use one. This file is known as the Standard for Robot Exclusion. It’s just a text file located in a site’s root directory, which...
View ArticleHow to Create and Use .htaccess
First of all, having an .htaccess file isn’t required in order for your site to function properly. However, it can be extremely useful, as it can perform a number of functions in a relatively simple...
View ArticleHow to Determine Where you Should Focus your Marketing
These days, there’s a great deal of focus on organic search results in the Google SERPs, at least in the West. In much of Asia, more effort may be place on ranking with Baidu, while central and eastern...
View Article8 Things You Didn’t Know About Google+ Reviews
Earning online reviews can be difficult at the best of times. Business owners have enough to worry about without trying to keep up with the ever-changing Google+ platform. Still, it’s important to have...
View Article5 Ways Small Businesses Can Build Links Naturally Without Content
After the Penguin algorithm update first hit (and then struck again in 2013), businesses were reminded that shady link building schemes would only land them in trouble in the long-term. However, as the...
View ArticleOffline Tactics for Earning Online Reviews
If you’re finding it difficult to earn reviews for your business online, that’s because it really IS difficult. Users are busy and distracted, review platforms have heavy terms of service and the...
View ArticleGuest Blog Without Fear: How to Stay on Google’s Good Side
Back in July, there was much commotion in the SEO world over a few words from Google’s John Mueller discussing how guest post links should be no-followed if intended for link building. As a result, the...
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Getting Unstuck: A Pocket Guide to Content Ideation
Writer’s block: the content creator’s curse. Coming up with bright ideas for content can go from fun and exciting to hair-pulling and frustrating in no time flat. So how do the best in the business...
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Will Your Brand Benefit From Assigning Authorship?
Why would you allow employees to build a personal platform via your brand when you know that they will leave within a few years? That’s a key question for brands thinking about assigning Google...
View ArticleRethinking Awareness in Content Marketing
It’s one of the most commonly stated goals of content marketing: “Awareness”. Businesses big and small invest in creating and promoting their content in the hopes that it will generate awareness of...
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